Domain authority can be hard to understand and if you’ve only just started out as a blogger it can be super overwhelming. I know I had NO clue what it stood for when I first started out. It was actually about 6 months after my first blog post until I even knew what it was and then I started to see other bloggers tweeting about their DA and I thought I’d try to understand myself.
Fast forward and now I’m always checking my score to see whether it’s gone up or down, I’m obsessed. No really. Now, I find it really important to understand what it’s about and how I can improve it so that I can work with more brands etc. A couple of people have requested I do this post and I’m not saying I know everything about DA but over time I have learnt a few things so I’ll just share with you what I’ve learnt and hopefully it’ll be useful!
First of all.. What is DA?
DA stands for Domain Authority (DA) and is one of the key factors which determines how your site performs in search engines (e.g – Google). It’s scored between 1 and 100, and every site starts at 1 when it is created. As your DA increases, so does the ranking in the search engines which means there is a better chance of your site being seen, it’s more likely to be on the front page on google and if your anything like me I hardly ever click onto the 2nd page of google so it’s got a better chance of being clicked on which means more views for your blog!
How can I find out my DA score?
Well, I’m glad you asked. To check your domain authority all you have to do is go onto Moz and input your URL and click search BUT keep in mind that you can only check your score if you have your own domain, so if your domain ends with wordpress.com or blogger.com unfortunately you won’t be able to. I’m not too sure when Moz updates the system, I’m pretty sure it’s every month or so, I may be wrong but that’s what I’ve always thought and when I’ve been to check mine it’s always been updated. If anyone actually knows, could you please let me know?!
Tips to improve your DA
Read & comment on other blogs – Not only can this be great for your DA but it allows you to get inspired by other bloggers and their content! Leaving a simple comment on someone post can really make their day, trust me. Oh but please don’t just leave a 3 word comment and your link as your comment will go through as spam. I bet your thinking but how can leaving a comment help my DA? Well simply leave a link to your blog at the end of your comment and you’re showing Google that you’re active, so by leaving your website below your comment you are linking back to your site through their website, therefore showing you are a trustworthy site.
Get rid of broken links – Broken links are the bain of a bloggers life. They are the worst but regularly removing broken links from your site is important and something you should definitely be doing. When Moz do their monthly scan, they will check links on your site and if a lot of these links are dead or no longer working then this is can be marked as spam and doesn’t look good. It can be a very time-consuming and boring job getting rid of broken links but if you’re on WordPress there’s a plug-in for them so just search broken link checker. If your on blogger or a different site then you can find out how may broken links you have HERE.
Internal linking – Linking to your own content is just as important as linking to external sites and whenever you create a post always try to include links back to old posts. I always try to include at least one link to my own content in each blog post but make sure that the link you are including is relevant to the content of your post. You can always go back through older posts as well linking them to your newer content! Google likes to show people sites that they think will be full of information and internal linking is one way of proving it.
Search Engine Optimisation – SEO for short is a major factor in improving your DA. There’s a lot of information I could tell you about SEO and I could really do another post on it but basically SEO is how your blog post is read by the likes of Google. I’m going to link Rebecca’s post on SEO here as it’s super useful and she explains it so well! This is something I had NO clue on either when I started but on WordPress you can download a plugin called Yoast which is amazing and it literally tells you everything you need to do to improve your SEO rating for each post and page on your site. Honestly if you haven’t downloaded it, do it now you won’t regret it.
Make your site mobile friendly – Anyone else ever click on a link on your mobile and it takes you to a blog that isn’t mobile friendly so you just click straight back off because you just can’t be bothered to zoom in? Well, if your site isn’t mobile friendly a lot of people aren’t going to stay on for very long unfortunately. Google like to see sites that are mobile friendly and they will rank them over non-mobile friendly sites. Oh and as people are addicted to their phones these days (guilty 🙋🏼♀️) that’s another reason to make sure your site is mobile friendly.
Make your posts longer – Apparently, Google takes longer posts more serious as it believes it’s crammed with lots of useful information, so therefore it’s likely that this could improve your DA score. I have been trying to make sure that I’m writing 500 words or longer for my posts which I hope is making a positive difference. Obviously sometimes short posts are inevitable but try to make even your short post as long as possible.
Be patient – Building up a good DA score takes time, the age of your blog will play a factor in how high your DA will be. Improving your blog DA isn’t something you can do overnight and as long as you follow all the points above then your domain authority will gradually grow over time, don’t worry.
Do you have any tips on improving your DA? Share them below!